Creativity & Problem Solving (The Brian Tracy Success Library) Hardcover – October 15, 2014

if you never read any of Brian's books, this is one of his best.

Brian Tracy is a certified master of personal development. Mr. Tracy explains Creativity & Problem Solving very clearly and precisely. Anyone that desires to improve the quality of their life can benefit from not only this book but also by purchasing any of the myriads of programs offered by Brian Tracy International which can be found at briantracy.com

I think this just might be Brian Tracy's best book. I've read most of them, but this one has tons of fascinating ideas. This book will be one I will reference again and again. I love his Success Library Series, and if you're someone who is new to Brian Tracy, I'd start with those books and his "Way to Wealth" books part 1 and 2.

After read this started thinking outside of the box and started working with team more. Than made the the difference.

Fantastic.

a must must read

Great

This is one of the volumes in the Brian Tracy Success Library, all published by AMACOM. Tracy has already written one or more books of greater length and depth that examine these and other major business subjects. What he has now done with each of the volumes in the series is to condense with consummate skill the most valuable information, insights, and counsel within a 100-page format, in this instance the most valuable lessons he has learned about creative or innovative problem solving.Briefly but substantially, Tracy covers essentials of that include The Root Sources of Creativity, Three Triggers to Creativity, Mind-Stimulating Exercises, Practice Lateral Thinking, Practice Zero-Based Thinking, The Value-Engineering Principle. He again em ploys a format that frames 21 key elements that can be involved in a process to produce creative or innovative solutions to especially serious problems or answers to especially challenging questions. Sometimes an entirely new solution or answer is needed. Other times, the best solution or answer may well be a refinement or development of a solution or answer that is no longer sufficient. More often than not, such a problem or question resembles a puzzle whose solution or answer can be revealed only by obtaining the right pieces and then assembling them in proper order.Readers will appreciate Tracy's provision of an "Action Exercises" section at the conclusion of each chapter. I strongly recommend that a lined notebook be kept near at hand in which to record comments, questions, and page references as well as completion of the exercises. It also makes sense to highlight key passages in the book. Doing all this will facilitate, indeed expedite frequent review of material later.Here in Dallas near the downtown area, we have a Farmer's Market area at which merchants offer slices of fresh fruit as samples of their wares. In that spirit, I now provide Peter Drucker's list of "The Seven Sources of Innovation" that racy discusses ion Chapter Eighteen:1. The Unexpected Event "is often the breakthrough innovation that changes an entire industry."2. Incongruity "is the reality of what is and what 'out' to be."3. Process Need that, when developed or improved, "would allow you to serve your customers better, faster, cheaper, or more conveniently than your competitors."4. Changes in industry structure such as "the introduction of the Apple iPhone in 2006 which purred Samsung into the market with its Android-based smartphones."5. Demographic Changes such as "the population movement from high-tax, high-regulation states to low-tax, low-regulation states" such as Texas with no personal income tax and a business-favorable regulatory system.6. Changes in Values and Perceptions such "a much greater emphasis on health foods and fitness today than there was in the last generation."7. New Knowledge, "both scientific and nonscientific, creates new economic trends, opportunities, and even completely new industries."I agree with Tracy that almost anyone can develop the skills to make decisions that are much more creative or innovation. In their classic book, Creative Confidence: Unleashing the Creative Potential Within Us All, Tom Kelley and David Kelley observe: "As brothers who have worked together for thirty years at the forefront of innovation, we have come to see [various] misconceptions as 'the creativity myth.' It is a myth that far too many people share. This book is about the opposite of that myth. It is about what we call 'creative confidence.' And at its foundation is the belief that we are [begin italics] all [end italics] creative...Creative confidence is a way of seeing that potential and your place in the world more clearly, unclouded by anxiety and doubt. We hope you'll join us on our quest to embrace creative confidence in our lives. Together, we can all make the world a better place."This book is Brian Tracy's substantial contribution to an operational manual that explains HOW. Also, as is true of each of the other volumes in The Brian Tracy Success Library, the price at which Amazon now sells this volume ($9.95) is not a bargain; it's a steal.

good read.

very good book

The author was to the point and presented a lot of ways to think and exercise our brains to bring out the creativity inside us. It is targeted more at business professionals who would need creative thinking to make products better or improve sales.

Sou um leitor e ouvinte habitual de Brian Tracy , e o que mais admiro em seu trabalho é a objetividade e caráter prático de suas publicações, normalmente acompanhadas de um roteiro básico, passo-a-passo para implementação das suas recomendações. Esse livro não foge á regra, daí recomendar fortemente a sua leitura

Every entrepreneur should read this, will definitely recommend this to my friends and colleagues.Step by step process about how to solve problems.